This article was interesting to me because it showed how a regular joe such as Eric Nakagawa can create a profitable business with simple creativity and originality. The article calls him an ‘accidental entrepreneur’ because his site exploded after one little photo that was an inside joke. Nakagawa said he created a playground with new and interesting things to do all the time for his readers.
A major key to the site’s success has to do with reader submitted content. Visitors of the site can send in their own pictures of cute animals and create captions for them, so the site isn’t just a passive one but rather an active site that involves it’s community. On top of that, he added a rating and commenting feature that drove even more traffic to the site. I think the site was a brilliant idea and it shows how a site can succeed by integrating reader content into the mix.